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Web09. “Submerged Billboard” by Fame Adlabs for Day After Tomorrow. Where your ad is placed matters. Image via Ads of the World. Takeaway: Defeat media saturation by sharing your message in an uncluttered, creatively relevant space. 10. “Fresh Salads” by Leo Burnett Chicago for McDonald’s. Web-Advertisements that promote green products -Environmentally friendly packaging -Seal-of-approval programs promoting green products -Cause and event-oriented marcom efforts that support environmental consciousness -Point-of-purchase display materials that are environmentally efficacious -Direct marketing programs that reduce resource usage by …
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WebThe average score for overall creativity was 2.98 (again, on a scale of 1 to 7). The lowest score was 1.0, and the highest 6.2. Only 11 of the 437 campaigns received an overall …
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